News & Events – Chien Chi Tow http://www.chienchitow.com Est. 1969 Mon, 04 Aug 2025 09:33:52 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 http://www.chienchitow.com/wp-content/uploads/2021/02/cropped-CCT-Logo-01-32x32.png News & Events – Chien Chi Tow http://www.chienchitow.com 32 32 Chien Chi Tow Final Rebranded Flagship Outlet http://www.chienchitow.com/chien-chi-tow-final-rebranded-flagship-outlet/ http://www.chienchitow.com/chien-chi-tow-final-rebranded-flagship-outlet/#respond Sat, 02 Aug 2025 14:15:06 +0000 https://www.chienchitow.com/?p=11353

Chien Chi Tow Unveils Final Rebranded Flagship Outlet at Bendemeer, Marking a New Chapter in Heritage Wellness

Singapore, 25 July 2025 – Homegrown Traditional Chinese Medicine (TCM) brand Chien Chi Tow has officially completed its rebranding journey with the unveiling of its newly renovated flagship outlet at Bendemeer. This completion marks the final milestone, which began in 2022 as we embarked on our rebranding project. It reflects the brand’s vision to evolve from its traditional roots into a modern wellness destination for today’s audiences, underscoring Chien Chi Tow’s continued commitment from physical healing to spatial harmony.

To commemorate the occasion, beloved local celebrity Edmund Chen, who was involved in the brand’s early transformation efforts in 2013, returned to celebrate this full-circle moment as Chien Chi Tow’s honourable care ambassador. In a special tribute, he shared:

“For more than twelve years ago, I had the privilege of working with Chien Chi Tow and Grandmaster Lim Choon Huat, who impressed me with his mastery in TCM Tuina and dedication to musculoskeletal wellness and care.

What started in 1969 as a martial arts school has grown into a reputable wellness brand offering postnatal care, pediatric tuina, acupuncture, herbal medicine and more. It has become a household name in traditional healthcare.

On 19 July 2025, I was honoured to attend the ribbon-cutting ceremony of the new Bendemeer outlet. Chien Chi Tow has remained true to its roots while embracing innovation, earning the trust of generations.”

Today, the brand operates 6 TCM clinics, supported by over 100 staff, all contributing to the health and wellbeing of our community.

The Bendemeer outlet,  the very first Chien Chi Tow location, was purposefully kept in its original look until now, allowing it to be the final outlet to adopt the brand’s new identity. It stands out with its expanded herbal prescription area, spacious rooms, a specialised clinic for active aging, and a modern herbal steam therapy machine that replaces the once-familiar wooden box.

Redesigned with a minimalist clean outline interior, the space aims to be more inviting for both the younger and loyal audiences and provide a modern experience, while retaining the core principles of TCM. The result sets the tone for a new era where tradition meets innovation, offering an upgraded wellness experience while keeping the heritage intact.

The grand reopening on 19 July 2025 was a celebration of this transformation, bringing together trusted community partners, wellness advocates, and heritage champions. Hosted by celebrity personality Marcus Chin, the event saw participation from local KOLs and members of the public, who enjoyed complimentary neck and shoulder massages, interactive games, and goodie bags filled with Chien Chi Tow products. setting the tone for a new era where tradition meets innovation.

In our stride toward integrative wellness and progressive healthcare, Chien Chi Tow has newly introduced AI-powered medtech moxibustion equipment to elevate efficacy, safety, and personalization to meet the evolving need of modern demands.

  • Precision-controlled heat therapy for consistent, safe and targeted relief
  • Smoke-free and odorless treatment for a comfortable, clean experience
  • Personalized AI diagnostics that adapt treatment to each user’s body condition
  • Progress tracking and data insights to visualize healing and stay engaged in recovery
  • Enhanced convenience and accessibility, making moxibustion viable for busy lifestyles and clinical settings

Harnessing intelligent temperature control, smoke-free purification, and data-driven diagnostics, this next-generation device transforms moxibustion into a seamless clinical-grade experience—available for all. As part of Chien Chi Tow’s SG60 campaign, this launch reinforces its legacy of community care while positioning the brand at the forefront of tech-enabled TCM innovation—ushering in a new era of wellness that is both rooted in tradition and improved by science.

“This grand reopening at Bendemeer isn’t just a fresh start. It’s a heartfelt homecoming. The overwhelming support from our heartland community reaffirmed the deep trust and shared values we’ve built over generations,” said Yen Lim, Managing Director of Chien Chi Tow Healthcare, a subsidiary of Eu Yan Sang.

“As we close this chapter of our rebranding journey, we’re proud to carry forward our heritage with renewed energy. Together with Eu Yan Sang, we’re evolving our services to meet the needs of today’s families, while staying rooted in the wisdom of TCM and culture that shaped who we are.“

About Chien Chi Tow

Founded in 1969 by Mr. Lim Choon Huat, a true-blue Singaporean Chinese Physician and martial artist, Chien Chi Tow began as a modest martial arts school and TCM tuina clinic nestled in the heartlands. What started as a humble venture quickly gained recognition for its authentic healing philosophies and unwavering commitment to effective musculoskeletal care. With his deep roots in Chinese heritage and a forward-thinking vision, Mr. Lim pioneered a model of wellness that blended discipline, compassion, and cultural wisdom—laying the foundation for one of Singapore’s most cherished homegrown TCM brands.

Now, under the visionary stewardship of Mr. Lim’s daughter, Yen Lim, the brand embarks on a new chapter of growth while staying true to its foundational ethos. As a second-generation leader, Yen brings deep respect for tradition coupled with modern insights and strategic partnerships. Most notably, Chien Chi Tow has joined forces since 2023 with Eu Yan Sang—another esteemed name in TCM and wellness—to expand its footprint and elevate TCM experiences for today’s families.

For Media Enquiries and high resolution image, please contact:

As part of Chien Chi Tow’s commitment to advancing integrative wellness, we cordially invite members of the media to experience this AI-powered moxibustion innovation firsthand—with our compliments. Join us for an immersive session at our flagship Bendemeer outlet, where ancient healing meets modern technology in a tranquil, clinical-grade setting.

Discover the future of TCM, speak with our TCM experts, and witness how we’re redefining efficacy with precision, comfort, and personalization for you.

RSVP required. Limited experiential slots available from 15 August 2025. To book your complimentary session or request interview access, kindly contact our media team below:

Lynda Lim / Jason lee
Head, Business Development / Snr Manager, Brand & Marketing
Chien Chi Tow
📧 Lynda@chienchitow.com / Jason@chienchitow.com
📞 96634580 / 93816343
🌐 www.chienchitow.com

]]> http://www.chienchitow.com/chien-chi-tow-final-rebranded-flagship-outlet/feed/ 0 11353 [Press Release] New Services http://www.chienchitow.com/press-release-new-services/ http://www.chienchitow.com/press-release-new-services/#respond Wed, 12 Feb 2025 06:28:07 +0000 https://www.chienchitow.com/?p=10712

New Influenza Defense Bojin Head Therapy ($80 | 30mins)

Rooted in Traditional Chinese Medicine (TCM), Bojin Head Therapy can effectively relieve sinusitis and allergies. This therapy involves gentle scraping and massaging of the scalp, head, neck, and shoulders using specialized tools like the Bojin tool or buffalo horn gua sha board. The therapy aims to stimulate specific acupressure points with a gentle scraping motion, which helps reduce inflammation in the sinuses. This can alleviate symptoms like stuffiness and relieve swelling or pressure around the eyes, cheeks, nose, and forehead. From a TCM perspective, Bojin Head Therapy helps balance the flow of qi (vital energy) throughout the body, promoting overall health and well-being.

Exclusive

Book Now

Special Trial Price $48 (30mins)
The promotion lasts until 30 June 2025

*T&C Applies. For more information on Madam Partum, visit https://www.madampartum.com/ or follow

@madam.partum on Instagram and @madampartum on Facebook.

Madam Partum’s First TCM Boost Bar: Breathing Easy in Every Sip

Introducing a first-of-its-kind concept in Singapore, the TCM Boost Bar offers personalised herbal drinks crafted by skilled baristas to suit individual health needs. Savour the essence of Artisanal Oriental Bubble Tea, each sip offers a rich, harmonious blend of flavours designed to entice your palates. Whether you seek a refreshing treat or a mindful indulgence, this artisanal oriental bubble tea is packed with wholesome goodness, offering a perfect balance between indulgence and wellness. 

$10 / serving (option of Fresh Milk or Oat Milk)

“At Madam Partum, we see wellness as a journey that empowers individuals through all stages of life. Our new flagship sanctuary is dedicated to supporting women in embracing self-care and celebrating their well-being, whether they’re new mothers or simply looking to enhance their health. Our goal is to create a nurturing space that inspires balance, vitality, and joy at each step,” said Yen Lim, Founder of Madam Partum.

A New Haven for Holistic Wellness: Madam Partum Unveils 2-Storey Flagship Sanctuary in Holland Village

SINGAPORE, 13 November 2024 – Madam Partum by Chien Chi Tow, Singapore’s leading specialist in Traditional Chinese Medicine (TCM) and holistic care, proudly announces the opening of its new flagship sanctuary at Holland Village. Spanning two spacious floors across 3,000 square feet, this thoughtfully curated wellness haven combines the ancient principles of TCM with cutting-edge aesthetic treatments, offering a holistic, personalised experience for clients at every life stage — from expectant and postpartum mothers to individuals seeking rejuvenation and balance. 

Nestled within the vibrant heart of Holland Village, this second outlet welcomes clients into a modern, serene environment designed to elevate tranquillity and wellness. Each visit is guided by highly qualified TCM physicians who deliver tailored consultations and treatments in a spa-like setting, supporting Madam Partum’s mission to make wellness an accessible, everyday luxury. For those seeking a shared experience, a dedicated couple’s room is available — providing an ideal retreat for relaxation and renewal.

Chien Chi Tow | Madam Partum

Harnessing the years of effective treatment and Manipulation by Chien Chi Tow, a renowned TCM brand with over 50 years of heritage in Singapore, we offer a comprehensive range of services that promote wellness, vitality, and recovery. The company expanded its services over the years, and established itself as a premier Traditional Chinese Healthcare provider. 

Madam Partum is a leading specialist in holistic care, blending Traditional Chinese Medicine (TCM) healing practices with modern techniques to support individuals through various stages of life, including pre-and postpartum care and female focused wellness plan.

For more information, visit https://www.madampartum.com/. | https://www.chienchitow.com/

]]> http://www.chienchitow.com/press-release-new-services/feed/ 0 10712 PRESTIGIOUS HERITAGE ENTERPRISE AWARD 2023 http://www.chienchitow.com/prestigious-heritage-enterprise-award-2023/ http://www.chienchitow.com/prestigious-heritage-enterprise-award-2023/#respond Mon, 18 Dec 2023 03:04:31 +0000 https://www.chienchitow.com/?p=7289

CHIEN CHI TOW HEALTHCARE CLINCHES PRESTIGIOUS HERITAGE ENTERPRISE AWARD 2023, HONOURING 54 YEARS OF EXCELLENCE IN TRADITIONAL CHINESE MEDICINE

Singapore, 14 December 2023 – Chien Chi Tow Healthcare Pte Ltd, a venerable institution with a rich 54-year history in Traditional Chinese Medicine (TCM), proudly announces its receipt as the only esteemed Heritage Enterprise Award 2023 winner. This accolade serves as a testament to Chien Chi Tow’s enduring commitment to preserving and advancing the heritage of TCM in Singapore.

The Singapore Heartland Enterprise Star Award – in the Heritage Enterprise Award category, renowned for recognizing organisations that have significantly contributed to the cultural fabric of Singapore, has bestowed this honour upon Chien Chi Tow Healthcare Pte Ltd in acknowledgment of its pivotal role in promoting and safeguarding the traditions of TCM.

A Legacy of Excellence in Traditional Chinese Medicine

Since its establishment in 1969, Chien Chi Tow Healthcare Pte Ltd has been an unwavering advocate for the principles and practices of Traditional Chinese Medicine. Over the past 54 years, the company has become synonymous with quality herbal remedies, holistic wellness, and a deep-rooted connection to Singapore’s cultural heritage.

Ms. Yen Lim, the visionary 2nd-generation leader who had understudied her father and founder Master Lim Choon Huat of Chien Chi Tow Healthcare Pte Ltd, expressed her gratitude for the recognition, stating, “Being conferred the Heritage Enterprise Award is not just an honour, but also an affirmation what our 54 years of practice has culminated into – a TCM healthcare provider that is beloved in Singapore. It is a sign of trust from our community that we have been, and will still continue to be part of their TCM healthcare and wellness journey. A very big thank you to everyone who has supported us, past and present – we could not have done it without you!”

Tying Heritage to Innovation

The Heritage Enterprise Award 2023 not only acknowledges Chien Chi Tow’s historical contributions to TCM but also highlights the company’s continuous efforts to innovate within the realm of Traditional Chinese Medicine. Through a combination of time-honoured practices and cutting-edge approaches, Chien Chi Tow Healthcare Pte Ltd has remained at the forefront of providing holistic healthcare & wellness solutions that resonate with a modern audience. “Ten

years ago, Chien Chi Tow won two awards from the Singapore Heartland Enterprise Star Award. The first award was the Best Marketer Award, and the second award was the Best Visual Merchandising Award. Fast forward ten years to today, we won the Heritage Enterprise Award. These dazzling achievements could not have happened without the support and encouragement of our community, the pioneering innovation and enterprising spirit of all our colleagues, past and present. I hope that everyone will continue to give their very best, move forward courageously, and carve out a greater reputation for Chien Chi Tow, both locally, and globally!” says Master Lim Choon Huat.

Celebrating Community and Culture

Chien Chi Tow Healthcare Pte Ltd has been an integral part of the local community, fostering a sense of cultural pride and wellness. The Heritage Enterprise Award recognizes the company’s role in preserving and promoting the rich heritage of TCM within the heart of Singapore’s diverse neighbourhoods.

Looking Forward: A Future Rooted in Tradition

As Chien Chi Tow Healthcare Pte Ltd celebrates this remarkable achievement, the company remains steadfast in its commitment to advancing the heritage of Traditional Chinese Medicine. The Heritage Enterprise Award 2023 serves as a catalyst for even greater endeavours, inspiring Chien Chi Tow to continue its mission of providing quality TCM solutions and nurturing the health and well-being of the community.

About Chien Chi Tow

Established in 1969 by Master Lim Choon Huat, Chien Chi Tow began as a martial arts institute. Over the years, we observed and mastered the commonalities between the disciplines of martial arts and healing arts, allowing us to bridge the knowledge and skills of both. This paved the way for us to become a renowned TCM brand in Singapore, offering a comprehensive suite of holistic solutions, including Tui Na and Acupuncture treatments.

A new brand, Madam Partum was born in 2017, drawing on the expertise of the existing Chien Chi Tow team, Yen relentlessly researched the TCM Tui Na techniques and herbal knowledge to provide a complete suite of products and services for mothers going through the perinatal journey. Madam Partum is currently the leading TCM Pre and Postpartum specialist care centre, helping mothers achieve a complete and wholesome recovery journey through their holistic programme and a full suite of complementing TCM herbal products.

For media inquiries, please contact:

contactus@chienchitow.com
Lynda Lim | 9663 4580 | lynda@madampartum.com

]]> http://www.chienchitow.com/prestigious-heritage-enterprise-award-2023/feed/ 0 7289 Eu Yan Sang International invested into Chien Chi Tow and its subsidiary brand Madam Partum, bringing the best-in-class together  http://www.chienchitow.com/eu-yan-sang-international-invested-into-chien-chi-tow-and-its-subsidiary-brand-madam-partum-bringing-the-best-in-class-together/ http://www.chienchitow.com/eu-yan-sang-international-invested-into-chien-chi-tow-and-its-subsidiary-brand-madam-partum-bringing-the-best-in-class-together/#respond Thu, 16 Nov 2023 07:54:34 +0000 https://www.chienchitow.com/?p=7197

Singapore, 15 November 2023 – We are pleased to share that Eu Yan Sang International (EYSI), one of Asia’s leading Traditional Chinese Medicine (TCM) companies, has made a substantial investment in Chien Chi Tow. Together, we aim to offer an expanded range of services and products, anchored in our continuous promise as an ongoing commitment towards expanding the health and wellness sector for our consumers.

By pooling our talents, knowledge, and passion, this partnership will leverage both companies’ rich history and expertise to deliver a comprehensive and robust suite of products and services, and we look forward to bringing you a whole new level of customer experience.

“Joining forces with Eu Yan Sang International, a company I’ve long admired, is both an honor and a pivotal moment for Chien Chi Tow Healthcare. This collaboration not only validates our decades of dedication to Traditional Chinese Medicine but also opens up a horizon of new possibilities. We’re enthusiastic about bringing our specialized expertise in our services and holistic TCM treatments to a wider audience, and I firmly believe that together, we can redefine the future of TCM in Asia,” Master Lim Choon Huat, founder of Chien Chi Tow, said.

“We are delighted to embark on this exciting path with Eu Yan Sang International Ltd. Our journey at Madam Partum has always been about empowering mothers and providing holistic TCM-based solutions during the crucial pre- partum and post-partum phases. This partnership with Eu Yan Sang aligns perfectly with our mission to make high-quality TCM healthcare more accessible. Together, we are able to bring our specialized care to even more mothers and families,” Ms Yen Lim, founder of Madam Partum, expressed.

Get ready for more products and services, all while keeping the friendly touch you’ve come to know and love from the team at Chien Chi Tow & Madam Partum. We’re making sure the transition is as smooth as possible, with your satisfaction front and center.

You can read more about the official announcement. If you have any questions or just want to chat about it, feel free to reach out to us at contactus@chienchitow.com. Your continued trust and satisfaction means the world to us, and we’re committed to making this journey together amazing. 

]]> http://www.chienchitow.com/eu-yan-sang-international-invested-into-chien-chi-tow-and-its-subsidiary-brand-madam-partum-bringing-the-best-in-class-together/feed/ 0 7197 Best Acupuncture Singapore | Smart Singapore http://www.chienchitow.com/best-acupuncture-singapore-smart-singapore/ http://www.chienchitow.com/best-acupuncture-singapore-smart-singapore/#respond Tue, 19 Sep 2023 01:50:20 +0000 https://www.chienchitow.com/?p=7184

Chien Chi Tow Recognized by Smart Singapore for Excellence in Acupuncture

Chien Chi Tow has made it to the top 10 list of acupuncture clinics in Singapore, according to Smart Singapore. This is great news for us and shines a light on our commitment to traditional healing methods with modern techniques.

What Makes Us Stand Out

Our clinic has been around for a long time, offering Traditional Chinese Medicine (TCM) services. Our approach to acupuncture is what got us noticed. We combine time-tested methods with the latest health practices to provide effective treatments. This blend is what Smart Singapore saw as worthy of attention.

Why this Ranking Matters

Being featured by Smart Singapore isn’t just being good, it’s a nod to our hard work and the high-quality service we provide. It tells our customers that we’re a trusted name in the health sector and helps us stand out in a crowded market.

The Chien Chi Tow Experience

When you come to us, it’s not just about getting acupuncture; it’s about the whole experience. Our team doesn’t just work on your body; they take care of you as a person, making sure each treatment is right for you. Smart Singapore picked up on this personalized care, and it’s something we’re really proud of.

Looking to What’s Next

This recognition is just the beginning. We want to use this moment to reach more people, teach them about the benefits of TCM, and keep improving our services.

]]> http://www.chienchitow.com/best-acupuncture-singapore-smart-singapore/feed/ 0 7184 Redhill Reopening Special http://www.chienchitow.com/redhill-reopening-special/ http://www.chienchitow.com/redhill-reopening-special/#respond Wed, 30 Nov 2022 06:20:51 +0000 https://www.chienchitow.com/?p=5684

Reopening Special Promo

$58 nett for 60mins

Choose from Wellness, Pre-Partum or Post-Partum Massage

Claim Now

Wellness Massage

Pre-Partum Massage

Post-Partum Massage

*limited to one redemption per customer.
Applicable for all customers

$48 nett

Treatment Promotion

Inclusive of Consultation with TCM Physician

Claim Now

*limited to one redemption per customer.
*treatment is for one (1) targeted area

Register your interest! (Redhill Promo Ended)

Locate Us

Blk 78 Redhill Lane #01-01, Singapore 150078

Mon – Fri / 10:00AM – 9:00PM
Sat, Sun, PH / 10:00AM – 6:00PM

6475 8797

]]> http://www.chienchitow.com/redhill-reopening-special/feed/ 0 5684 Jurong East Reopening Special http://www.chienchitow.com/jurong-east-reopening-special/ http://www.chienchitow.com/jurong-east-reopening-special/#respond Tue, 05 Jul 2022 01:29:44 +0000 https://www.chienchitow.com/?p=4847

$58 nett for 60mins

Choose from Wellness, Pre-Partum or Post-Partum Massage

Wellness Massage

Pre-Partum Massage

Post-Partum Massage

*limited to one redemption per customer.
Applicable for all customers

$48 nett

Treatment Promotion

Inclusive of Consultation with TCM Physician

E-Wallet Membership

Free Bonus Credits

Silver

$500

Free Bonus $25 Bonus Credits

Your Privileges

  • 5% off Pre- and Post-Partum, and Wellness Services 
  • 5% off Products and Medication

Gold

$1,000

Free Bonus $50 Bonus Credits

Your Privileges

  • 10% off Pre- and Post-Partum, and Wellness Services 
  • 5% off Products and Medication

Platinum

$2,000

Free Bonus $100 Bonus Credits

Your Privileges

  • 15% off Pre- and Post-Partum, and Wellness Services 
  • 5% off Products and Medication

Silver

$500

Gold

$1,000

Platinum

$2,000

Free Bonus $25 Bonus Credits

Your Privileges

  • 5% off Pre- and Post-Partum, and Wellness Services 
  • 5% off Products and Medication

Free Bonus $50 Bonus Credits

Your Privileges

  • 10% off Pre- and Post-Partum, and Wellness Services 
  • 5% off Products and Medication

Free Bonus $100 Bonus Credits

Your Privileges

  • 15% off Pre- and Post-Partum, and Wellness Services 
  • 5% off Products and Medication

Terms and Conditions:

Valid till 31 July 2022 with full payment made. All prices quoted are inclusive of GST. Limited to one purchase/redemption per customer. $48 Treatment and $58 massage promotion cannot be paid with wallet membership. Our products, sessions or packages sold or complimentary are non-refundable and non-exchangeable for cash or vouchers, other services, products or promotional packages. Promotional price is not valid in conjunction with other discounts/promotions/gift voucher/bundled price. I he management reserves the right to replace the promotion without notice. I he management retains the final decision in event or any dispute

Locate Us

Blk 253 Jurong East St 24 #01-219, Singapore 600253

Mon – Fri / 10:00AM – 9:00PM
Sat, Sun, PH / 10:00AM – 6:00PM

6561 8028

]]> http://www.chienchitow.com/jurong-east-reopening-special/feed/ 0 4847 Ctrl + Alt + Del: A Tech Restart http://www.chienchitow.com/ctrl-alt-del-a-tech-restart/ http://www.chienchitow.com/ctrl-alt-del-a-tech-restart/#respond Fri, 07 Jan 2022 10:01:56 +0000 https://www.chienchitow.com/?p=4267

Ctrl + Alt + Delete: A Tech Restart

Chien Chi Tow is honoured to be featured in the very first episode of Channel New Asia’s new series, Ctrl + Alt + Delete: A Tech Restart!

This series highlights the importance of keeping up with the times, and that a revolutionary transformation is needed, and that’s what Yen Lim, Managing Director of Chien Chi Tow did.

Coming a long way, 20 years under the guidance of her father (Master Lim Choon Huat), the founder of Chien Chi Tow, Yen decided it was time for a change. Watch the video now that talks about our story.

]]> http://www.chienchitow.com/ctrl-alt-del-a-tech-restart/feed/ 0 4267 Lian He Zao Bao Interview http://www.chienchitow.com/lian-he-zao-bao-interview/ http://www.chienchitow.com/lian-he-zao-bao-interview/#respond Thu, 11 Nov 2021 06:31:26 +0000 http://www.chienchitow.com/?p=4194

Father-daughter duo joining hands, delivering TCM to the young consumer market

For the small and medium-sized enterprises (SMEs) , the unabated COVID-19 epidemic is like a marathon without a finish line in sight, a test of perseverance and resilience, for the ones who can hold out the longest to emerge as winners.

The “梦想企飞” series interviewed four companies whom have been well established in the respective sector. Before the pandemic, these companies had realized the importance of business transformation and started to include it into the business plan. In order to fight the epidemic, they recognize that in an ever-changing world amidst the pandemic, the determination and need for business transformation are even more apparent

After witnessing the daughter’s hard work and determination over the last 20 years, it has given the father great faith to pass the baton forward. For more than 50 years, Chien Chi Tow now emerged with a new brand rejuvenation and digital transformation to appeal to the younger segment, the vision is for the company to continue its legacy beyond centuries.

Leaving a legacy is an art.. The founder of Chien Chi Tow, Lim Choon Huat (75 years old), gave his daughter Yen Lim (42 years old) a piece of advice: Remain true to our original aspiration and keep our mission firmly in mind.

Chien Chi Tow was first founded in 1969, as a martial arts institute.

Chien 拳：The Act of Martial Arts)；Chi 器：Weapons used in Martial Arts ；Tow 道：The Way of Practice

Master Lim started Chien Chi Tow first through teaching students martial arts. His students would injure themselves during practice, this motivates him to start working on treating muscle and bone injuries, and even developed  ‘Tjin Koo Lin’  formulated with a total of 36 types of medicinal herbs.  In the 1980s, Master Lim made multiple trips to China, Gui Lin, to learn about Tuina from Grand Master Wei Gui Kang. After 3 years of exploration, he opened the first TCM Tuina Centre at Bendemeer road.

Till now, Chien Chi Tow is a well-respected heritage brand with 6 outlets and more than 100 employees. From martial arts institute to being a Traditional Chinese Medicine service provider, providing a comprehensive suite of holistic solutions such as tuina, acupuncture and treatment.

Expanding to young consumer group with the help of digitalization

A year and half ago, under the leadership of Yen, Chien Chi Tow began to embark on a digital rebanding journey. ‘I hope Chien Chi Tow can appeal to the younger generation, and not only the older generation knows our brand.’  With the help of experts in this area, she co-created a brand new set of Chien Chi Tow corporate identity, and refurbished the Ang Mo Kio outlet first. 

With Enterprise Singapore (ESG) support and the assistance of SME Center, Yen and her team have also developed a customer-centric App for Chien Chi Tow, allowing customers to make appointments for treatments or massage treatments on their own. Upon customers’ arrival at the appointment time, the staff will guide the customer to check in for their booked consultation or treatment room through a centralized management system, without needing the customers to go through an additional registration process.

She has been in the company for more than 20 years.  She knows the company’s direction and vision. I saw her dedication and hard work so I decided to empower her and support with funding in her bid to progress the company. —— Lim Choon Huat

Yen Lim

This is not the first time that Yen has carved a niche into a young consumer market. In 2017, she founded Madam Partum, which is specially designed for pregnant women to care for their pre-partum needs and postpartum care. It became very popular and became an important boost of confidence for Yen to lead the business brand transformation of Chien Chi Tow.

In the past, staff could only do manual records with paper and pen for the start and end time of each treatment for every patient. Now, a tablet is installed near the door of each room. The massage practitioner can key in the starting and ending treatment time with a single touch on the tablet. Digitalization of the consultation process is carefully thought through to meet the consumption habits and expectations of the younger generation. Yen: “I think that in order to achieve market segmentation, the focus is no longer on the business itself, but also the consumer experience.” Whether it is hardware or software rejuvenation, it will be gradually extended and applied to all Chien Chi Tow outlets, benefiting all customers.

As the mother of two, Yen also suffered from blocked milk ducts and low milk supply after childbirth. She followed her father’s advice and properly massaged the blocked breast with the TCM methodology to use meridian acupoints to help relieve breast tenderness and pain, and also solved the problem of her low milk supply.

Her personal journey and experience of a mother’s ordeal during breastfeeding prompted Yen to think about how she can help more first time mothers based on her personal postpartum recovery and effectiveness of the TCM methodology. At the same time, she took on management courses, which inspired her to think about the shortcomings of the company’s development strategy. “I realized that we are lacking younger consumer groups, so I decided to focus on this outreach to them.”

Combining the needs of the younger consumer market for first time mothers, the concept of Madam Partum was born.

Yen’s original strategy was to include a recuperative tuina service specifically catering for pregnant moms, amongst the many services provided by Chien Chi Tow. However, she realized that the image of Chien Chi Tow is seen to be too masculine, and it is challenging for the brand to be relatable for pregnant women.

While my father conquered with his fists, my way is to convince with reasons. I often share with my team that we are working hard together for our future. Without them, I couldn't do it. ——Yen Lim

Yen Lim

After much discussion with a business consultant, Yen decided to carve out her own brand. Yen capitalize the effectiveness to harness social media to manage and market her brand. Some of the mommies that have used Madam Partum’s services include well-known local artists such as Joanne Peh, Tracy Lee, singer Kewei Tay, and key opinion leader like Naomi Neo etc, who have reaffirmed Madam Partum’s brand through social media by leaps and bounds.

The success of Madam Partum really encouraged me. I have more confidence in the market and more confidence in advancing my vision.

Yen said that she knew she wanted to inherit her family business from young. After graduating from the Royal Melbourne Institute of Technology (RMIT) in Australia, she joined Chien Chi Tow and started off from ground zero, handling customers and working as a team with everyone at the front line. “I don’t understand traditional Chinese medicine treatment, but I love management and innovation.”

A Father’s hope for his daughter to continue the business for the next 50 years

Due to the lack of a professional background in Traditional Chinese Medicine, Yen has encountered many challenges in management. During  the early days of joining Chien Chi Tow, there was a massage therapist who spoke harshly to Yen, which impacted her greatly.

That experience made Yen realize that she must establish her own leadership style if she wants to inherit her father’s career and legacy. ” My way is to convince others with reasons. I often tell my team that we are working hard together for our future. Without them, I couldn’t do it.”

Observing his daughter’s effort, Master Lim said “She has been in the company for more than 20 years.  She knows the company’s direction and vision. I saw her dedication and hard work so I decided to empower her and support with funding in her bid to progress the company.”

 I think that in order to achieve market segmentation, the focus is no longer the business itself, but also the consumer experience. ——Yen Lim

Yen Lim

Seeing the redesigned logo that was hung in the store, Master Lim shared openly that he had even thought of letting the Chien Chi Tow exit naturally. But his daughter’s efforts made Master Lim change his mind. “Madam Partum is unique in Singapore, and it is in line with the spirit of Chien Chi Tow. As the heart of the business lies in our hands.”

Master Lim also believes that her daughter has reached the suitable age for succession, they naturally have a tacit understanding and share the same goals. Master Lim said: “Chien Chi Tow has been here for 50 years, and I will count on her to progress the brand for the next 50 years.”

]]> http://www.chienchitow.com/lian-he-zao-bao-interview/feed/ 0 4194 Pediatric Massage (Wan Bao) http://www.chienchitow.com/pediatric-massage/ http://www.chienchitow.com/pediatric-massage/#respond Mon, 08 Mar 2021 06:54:57 +0000 http://www.chienchitow.com/?p=569 Pediatric massage help improve digestive systems, relieves colic and treats respiratory problems. Boosting immunity and stimulates brain development to ensure better health for now and future.

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